2015 Volvo XC90 T6
I while back, in my review of the Volvo S60, I discussed the Swedish concept of lagom, which is the state of being acceptably good. The Swedes also have another, related concept, called Jantelagen. Basically, it means that, if you show your success too ostentatiously, you should be scorned and reviled. Frankly, the Swedes seem to hate and fear success, which seems a bit wacky. What this means in automotive terms is that, driving around in a high-status BMW X5 is a violation of Jantelagen, while driving around in a Volvo XC90 is not. And that seems wacky, too, because it’s totally wrong.
2013 Volvo S60 T6 R-Design Review
Safety. Reliability. Swedish stolidity. That’s what you think of when you think of Volvo. For the most part, that’s what the Swedish automaker wants you to think. The Swedes have a philosophy that permeates their society, called lagom. It describes a state of being just good enough to evoke a sense of comfortable satisfaction. Not too good, so as to be extravagant or showy, and not too bad, as to be obviously flawed or defective.
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