I write stuff. A lot of it is about cars and motorcycles.

MV Agusta

2010 MV Agusta F4 Sneak Peak

It won’t be officially unveiled until November, but MV Agusta has released a sneak peak photo of the 2010 F4.  It’s not much of a photo, and it doesn’t show much except the headlight, and the general shape of the fairing, front-on.

It looks a bit different, but Continue reading

Something New From MV Agusta

There was a time when MV Agusta was one of the world’s premier motorcycle brands.  Not only did they make fantastic and beautiful motorcycles for street use, but Agusta was also a potent force–and for a time, perhaps the potent force– in motorsports all across the world.  Continue reading

2010 MV Agusta Brutale Models

The new, redesigned, 2010 Brutale models have been announced by MV Agusta.  And by redesigned, I mean redesigned.  According to MV 85% of the components in the two models are new, including the frame, swingarm, and engines. The suspension has also been redesigned.

The US retail Continue reading

Wanting What I Can’t Have


On my way home from work today, I had to make a few stops to pick up some things.  One of those stops took me right past the Moto Forza Italian bike dealership, so, without anything better to do, I went in just to look around a Continue reading

A Rare Tactical Mistake, an Ongoing Strategic Problem


Harley-Davidson, whatever the company’s faults may be, have gotten one thing consistently right: Marketing.  They are a marketing powerhouse.  When you buy a Harley-Davidson, you don’t just buy a motorcycle.  You buy a ticket to the “Harley Lifestyle”.  The company’s marketing is ubiquitous and Continue reading