Polaris has released their 4th quarter numbers, and It looks like it’s champagne time at their headquarters. Unlike Harley-Davidson, which reported yet another loss in the 4th quarter, Polaris has moved firmly into the black.
Net income for the fourth quarter 2010 was a record $54.5 million, an increase of… Continue reading
Since BMW announced the new straight-6 K1600GT and K1600GTL models, they’ve become one of the most hotly-anticipated motorcycles of 2011. So much so, that BMW has announced that they will take pre-sale orders for them, starting today. All you have to do is go to… Continue reading
JD Power released their Competitive Information Study on motorcycles today. Among the highlights is this:
The population of motorcycle buyers is aging, with the average rider age increasing from 40 to 49 years since 2001—an indication that many owners may soon exit the market. Additionally, the percentage of first-time buyers has declined for a second consecutive year, making it more critical now than ever for manufacturers to focus on attracting new customers.
So, motorcyclists are getting older every year, and new entrants to the sport are down for the last two years. These are bad trends for the industry as a whole, of course.
The key for manufacturers and dealers is to deliver on the best customer service practices they can. For the manufacturers, this means a laser-like focus on build quality, and delivering a solidly reliable product. For the dealers, pro-active communication with customers, and quality service are key. Missing out on any one of these seems to have a sharply negative effect on customer satisfaction, and on the chances of return business. Manufacturers and their dealers really do have to work hand in hand–now more than ever–to ensure a seamless and satisfying customer experience.
Those that don’t may find that surviving the current economic doldrums increasingly difficult.
The full JD Power press release is below the fold.
The quintessentially British-named Royal Enfield, the maker of 500cc old-school thumpers, has announced that they’ve gottan CARB approval for their bikes, which means that they are now available in California. In general, the CA emissins cost about $300 more than the 49-state model.
I’m not entirely sure what the… Continue reading
A&R presents part 2 of How to Save Harley-Davidson. Folowing on their marketing advice, they start by pointing out the problem with Harley’s product line.
35 motorcycles, 7 model lines, 4 chassis, 3 motor families, & 1 market segment, that’s Harley-Davidson’s product line by the numbers. Where… Continue reading
Motorcycle Daily takes note of Triumph’s sales strength in the US, while other manufacturers’ sales are slumping. They explain it as follows:
The advantage Triumph has is its heritage of triples and parallel twins. Virtually no other company has this heritage, and Triumph can therefore develop motorcycles… Continue reading
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It’s no secret that the recent worldwide economic downturn has seriously affected motorcycle sales, sending them plunging by a third. Now here in the United States, it’s become a common thing to see executives at big firms take huge bonuses, even when the… Continue reading
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Harley-Davidson has come up with a good idea, and it’s one that really should be implemented as widely as possible. The MoCo will be implementing the Harley-Davidson Fit Shops at dealers all over the country.
Dealership Fit Shop specialists work with current… Continue reading
As I mentioned before, the economy isn’t good. And since motorcycles are a luxury good for most people, they are being hit especially hard. The MoCo had a 91% drop in profits last quarter, Suzuki’s sales numbers have collapsed…it’s bad all over. And I can prove… Continue reading
In case you haven’t been keeping up with current events, things are slow in the economy. We went to the local mall Friday night to see about getting a part for our dishwasher, and the place was a ghost town. After finishing up at the mall, we… Continue reading