A&R presents part 2 of How to Save Harley-Davidson. Folowing on their marketing advice, they start by pointing out the problem with Harley’s product line.
35 motorcycles, 7 model lines, 4 chassis, 3 motor families, & 1 market segment, that’s Harley-Davidson’s product line by the numbers. Where… Continue reading
Jensen Beeler at A&R has kicked off a 3-part series on what Harley-Davidson needs to do to prevent the company from dying along with their aging demographic. He starts off with the same premise I wrote about last summer, but really drills down into the details. It’s… Continue reading
Several days ago, I wrote a post on Harley-Davidson’s ongoing strategic marketing failure. That post has garnered quite a lot of attention in certain quarters. Today I had an email exchange about it with motorcycle industry analyst and guru Don Brown.
My previous post addressed… Continue reading
BMW recently announced that the new S1000RR superbike would be available for sale to the public in January, at a price that makes it very competitive with Japan’s Big 4. Now, it appears that this was part of an intentional strategy to go after the Japanese market… Continue reading
Harley-Davidson, whatever the company’s faults may be, have gotten one thing consistently right: Marketing. They are a marketing powerhouse. When you buy a Harley-Davidson, you don’t just buy a motorcycle. You buy a ticket to the “Harley Lifestyle”. The company’s marketing is ubiquitous and… Continue reading
I‘ve spent some time going over the new 2010 Buell Motorcycles web site that was unveiled today. I can’t say as I like it much. And I don’t think much of the marketing effort they put into one of the main features on the new site, the co-called… Continue reading
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