I write stuff. A lot of it is about cars and motorcycles.

marketing

Saving Harley

Jensen Beeler at A&R has kicked off a 3-part series on what Harley-Davidson needs to do to prevent the company from dying along with their aging demographic.  He starts off with the same premise I wrote about last summer, but really drills down into the details.  It’s… Continue reading

BMW Is Serious About Sportbikes

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BMW recently announced that the new S1000RR superbike would be available for sale to the public in January, at a price that makes it very competitive with Japan’s Big 4.  Now, it appears that this was part of an intentional strategy to go… Continue reading

A Rare Tactical Mistake, an Ongoing Strategic Problem

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Harley-Davidson, whatever the company’s faults may be, have gotten one thing consistently right: Marketing.  They are a marketing powerhouse.  When you buy a Harley-Davidson, you don’t just buy a motorcycle.  You buy a ticket to the “Harley Lifestyle”.  The company’s… Continue reading

OK. We get it.

Somebody at Buell’s marketing department must be so proud of his cleverness.  Buell has gotten the defunct 2010 crushed Blast into the Motorcycle.com specs listing.  They’ve replicated their  Book of Buell dismissal of the blast there.  “cause God knows that buying full-page ads in… Continue reading

What is Erik Buell Thinking?

I‘ve spent some time going over the new 2010 Buell Motorcycles web site that was unveiled today. I can’t say as I like it much.  And I don’t think much of the marketing effort they put into one of the main features on the new site, the co-called… Continue reading

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