I write stuff. A lot of it is about cars and motorcycles.

Harley-Davidson

ATK & S&T Deal: Update

ATK CEO Frank White has sent me the following email in regards to the deal that ATK has made to sell American-assembled motorcycles from S&T:

Buon Giorno from EICMA Italy (Motorcycle Show)

One of our Harley Dealers is a regular to your site and suggested I make some comments Continue reading

S&T and ATK Get Inside the Harley Dealer Network

Practically no one saw this coming, or were even in the ballpark of predicting it, and I’m interested to see what the motorcycle press will make of it, since I’m sure that some of them, like me, have been aware of this for at least several weeks now, although the news has been embargoed, so no one could report on it.

As of today, the embargo has been lifted, and we are now free to speak about it.

First, the press release from S&T/ATK, makes the bare bones facts available.  S&T motorcycles, the Korean manufacturer of the Hyosung brand motorcycles will be working directly with ATK motorcycles, the US manufacturer of dirt bikes.  Together they will produce a motorcycle that will be largely produced in Korea by Hyosung and  assembled in the USA by ATK.  These ATK-badged motorcycles will be smaller displacement motorcycles that will be sold in selected Harley-Davidson dealerships.

Sources close to the deal tell me that ATK may also begin selling their off-road motorcycles in some Harley dealerships as well.  It is not yet entirely clear which of the ATK-badged Hyosungs will be made available to the Harley Dealers, although the new 700cc Aquila is a likely candidate.

Sources also tell me that it is possible–although exactly how possible is still unclear–for modified versions of the 250cc and 650cc cruisers and sportbikes, with new bodywork created by ATK, are candidates for those dealers who desire them, to help bring in the younger riders that Harley so desperately needs, as their current rider community is aging rapidly.

This is a coup for both ATK and S&T.  ATK now has a chance to substantially increase their penetration into the Harley-Davidson dealer network.  S&T has a chance to get deeper into the US Market–which has regarded their products with some suspicion due to confusing Hyosung with a Chinese, rather than South Korean company–by having their bikes branded with an American manufacturer’s badge.

It’s a bit of a coup for Harley dealerships, and possibly for Harley-Davidson itself–as well.  They will–or at least selected dealers will–have access to new lines of motorcycles to bring in younger customers.  This is especially true if the ATK dirt bikes can also make an appearance on dealer showrooms.

The hope is that everyone can win by making the dealerships places where a number of different product lines can be found, in order to bring in a wider, and one hopes, younger, group of riders through the door.

The full text of the press release is below the fold.

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Grasping at Straws?

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The announcement of Buell’s shut-down by Harley-Davidson is still spreading ripples through the motorcycle world.  But, closer to Buell’s home, city and county officials are looking into trying to save the Buell manufacturing facility–and the local jobs it supported–in Walworth County.

If Erik Buell is interested and Continue reading

Buell’s Future No Longer Uncertain

Last month, I wrote an article claiming that Buell’s future was uncertain, as a signifigant number of Harley-Davidson execs were leading a charge to eliminate the brand from the MoCo’s line-up.

Writing that story made me very unpopular in the Buell world for a few days.

Today, it Continue reading

Reading Between the Lines

Just before I left for vacation, I reported that an informed source had told me that the board members and top executives at Harley-Davidson were considering whether or not to keep Buell Motorcycles as part of the Harley-Davidson corporation.  Naturally, I became the most hated man in Buell Continue reading

Buell’s Future Uncertain?

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Since Kieth Wandell took over from Jim Ziemer as the CEO of Harley-Davidson, analyst expectections have been that Wandell, an outsider bought in as CEO from Milwaukee-based automotive supplier Johnson Controls, would be a strong, take-charge leader who is well-suited to address the MoCo’s current challenges. One of Continue reading

Touring Comparo: Electra Glide vs. Voyager

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Motorcyclist Online has the results of their big-tourer comparison between the Harley Davidson Electra Glide Classic and the Kawasaki Vulcan 1700 Voyager.  I’ve long wanted to see a head-to-head match-up between the king tourer from Harley and Kawi’s new flagship tourer, and here it is.

The Electra Continue reading

Don’t Screw With Bears

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If you live in bear country, you probably already know not to keep food in a car, because bears will tear a car apart to get at a box of donuts, or whatever.  Now, it appears that even transporting food may be a problem.  Especially in Continue reading

Motorcycle.Com’s Best of 2009

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The annual march of media bike choices continues, with Motorcycle.com weighing in with thir top picks of the year.  Their choices are interesting, and a bit different than I would have expected.

For the overall bike of the year, they picked the Triumph Street Triple R.

Best Continue reading