I write stuff. A lot of it is about cars and motorcycles.

Cagiva

A Rare Tactical Mistake, an Ongoing Strategic Problem

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Harley-Davidson, whatever the company’s faults may be, have gotten one thing consistently right: Marketing.  They are a marketing powerhouse.  When you buy a Harley-Davidson, you don’t just buy a motorcycle.  You buy a ticket to the “Harley Lifestyle”.  The company’s marketing is ubiquitous and Continue reading