I write stuff. A lot of it is about cars and motorcycles.

ATK

Quick Notes

If I was to tell you how packed my schedule has been this week, you’d be so bored you’d want to slit your own throat. So I won’t. But I do have time to take note of a few things.

The ATK/Hyosung GT650R I’ve been evaluating for ATK is doing… Continue reading

ATK/Hyosung GT650R Test: Observations and Suggestions

After two days of living with the Hyosung GT650R I’ve got some observations, and come up with some improvement suggestions.

Before I begin, I should point out that, starting next year, the ATK version of these bikes will not be the stock Hyosung versions. Most of the components will come… Continue reading

ATK/Hyosung GT650R Test: Day 1

GT650R, Right Side

GT650R, Right Side

I’ve put about 3 hours on the bike today, mainly in city and highway riding, although I did take a brief spin through some mountain twisties, because I couldn’t end my first ride without a little taste of the curvy stuff. Having done so, I’ve got a… Continue reading

ATK/Hyosung GT650R Test: First Impressions

GT650R, Packed up and ready to ride

This is what the ATK/Hyosung GT650R looked like this morning as I prepared to ride it away from Orange County Harley-Davidson.

A couple of visual things I noticed as I was getting ready to ride.

GT650R, Waiting

Speaking of ATK, Frank White informed me this evening that a shiny red GT650R sportbike is waiting for me to pick up at Orange County Harley-Davidson.

I actually had a fantastic idea, which was to see if I could get hold of a Suzuki SV650RS to test alongside the GT.… Continue reading

My own (temporary) ATK GT650R (Updated)

ATK CEO Frank White informs me that he is setting aside one of these for me to pick up on Saturday:

ATK GT650R

ATK GT650R

Except mine is red, i.e., the fast one. It looks like I’ll be driving up to Orange County first thing on Saturday to pick it up. … Continue reading

ATK Streetbikes

ATK Motorcycles are getting their new bikes off to selected Harley-Davidson dealers soon. I had a brief phone conversation with ATK CEO Frank White on Friday, and he indicated he’d be getting a test bike to me in the near future. Meanwhile, Hell For Leather’s Wes Siler has already gotten… Continue reading

ATK hires an ex-Harley exec

ATK motorcycles has, as I’ve mentioned previously, been working on getting small-displacement V-Twins sold through some selected Harley-Davidson dealerships. In what seems to be keeping with direction, the company announced that they’ve brought Jon Syverson, a former Harley-Davidson Sales Manager, on board as Executive Vice President.

ATK’s stated goal is to offer entry-level bikes to customers at Harley-Davidson dealers in order to help catch a younger generation of riders, and have them convert to the bigger Harleys in the fullness of time.

The full press release is below the fold.

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ATK Police E-Bike

ATK, the Utah-based dirt-bike manufacturer has been in the news a fair bit recently, with the deal to assemble and badge Hyosung motorcycles at their Utah manufacturing facility, and sell them in select Harley-Davidson dealerships. The idea is to create entry-level motorcycles for new riders that the Harley dealers can,… Continue reading

ATK Unveils a New Cruiser

Previously, I’ve reported on the American dirt bike manufacturer ATK getting into the street bike business. Previously, ATK had a deal to assemble and badge 250cc and 650cc Hyosung (S&T Motors)  sport bikes and cruisers here in the US. Well, last week, during Speed Week at the Bonneville Salt… Continue reading

ATK is almost ready for the showroom

I’ve received some new pictures of the ATK-badged cruiser and Sportbike that the Utah-based company is getting ready to put on the showroom floors of some select Harley-Davidson dealers.

ATK Cruiser

ATK Cruiser

ATK Sportbike

ATK Sportbike

Both of the bikes will come in 250cc and 650cc configurations.

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ATK Signs Deal for Street Bikes

Back in November, I wrote that US dirt-bike maker ATK and Korean conglomerate S&T inked a deal for ATK to assemble ATK-branded street bikes at some select Harley-Davidson dealerships.  It’s a dealer-level deal, and has nothing to do with the Motor Company itself, just some dealers put together by… Continue reading

ATK & S&T Deal: Update

ATK CEO Frank White has sent me the following email in regards to the deal that ATK has made to sell American-assembled motorcycles from S&T:

Buon Giorno from EICMA Italy (Motorcycle Show)

One of our Harley Dealers is a regular to your site and suggested I make some comments… Continue reading

S&T and ATK Get Inside the Harley Dealer Network

Practically no one saw this coming, or were even in the ballpark of predicting it, and I’m interested to see what the motorcycle press will make of it, since I’m sure that some of them, like me, have been aware of this for at least several weeks now, although the news has been embargoed, so no one could report on it.

As of today, the embargo has been lifted, and we are now free to speak about it.

First, the press release from S&T/ATK, makes the bare bones facts available.  S&T motorcycles, the Korean manufacturer of the Hyosung brand motorcycles will be working directly with ATK motorcycles, the US manufacturer of dirt bikes.  Together they will produce a motorcycle that will be largely produced in Korea by Hyosung and  assembled in the USA by ATK.  These ATK-badged motorcycles will be smaller displacement motorcycles that will be sold in selected Harley-Davidson dealerships.

Sources close to the deal tell me that ATK may also begin selling their off-road motorcycles in some Harley dealerships as well.  It is not yet entirely clear which of the ATK-badged Hyosungs will be made available to the Harley Dealers, although the new 700cc Aquila is a likely candidate.

Sources also tell me that it is possible–although exactly how possible is still unclear–for modified versions of the 250cc and 650cc cruisers and sportbikes, with new bodywork created by ATK, are candidates for those dealers who desire them, to help bring in the younger riders that Harley so desperately needs, as their current rider community is aging rapidly.

This is a coup for both ATK and S&T.  ATK now has a chance to substantially increase their penetration into the Harley-Davidson dealer network.  S&T has a chance to get deeper into the US Market–which has regarded their products with some suspicion due to confusing Hyosung with a Chinese, rather than South Korean company–by having their bikes branded with an American manufacturer’s badge.

It’s a bit of a coup for Harley dealerships, and possibly for Harley-Davidson itself–as well.  They will–or at least selected dealers will–have access to new lines of motorcycles to bring in younger customers.  This is especially true if the ATK dirt bikes can also make an appearance on dealer showrooms.

The hope is that everyone can win by making the dealerships places where a number of different product lines can be found, in order to bring in a wider, and one hopes, younger, group of riders through the door.

The full text of the press release is below the fold.

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