I write stuff. A lot of it is about cars and motorcycles.

Manufacturers

ATK is almost ready for the showroom

I’ve received some new pictures of the ATK-badged cruiser and Sportbike that the Utah-based company is getting ready to put on the showroom floors of some select Harley-Davidson dealers.

ATK Cruiser

ATK Cruiser

ATK Sportbike

ATK Sportbike

Both of the bikes will come in 250cc and 650cc configurations.

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BMW: Getting it done

While most motorcycle manufactures are mired in the sales doldrums due to the worldwide economic recession, BMW is bucking the trend.

The BMW Motorcycle segment clearly exceeded last year’s sales in the first three months of this year: Sales were 20.9% higher at 20,840 units (17,232). In March 2010,… Continue reading

Saving Harley

Jensen Beeler at A&R has kicked off a 3-part series on what Harley-Davidson needs to do to prevent the company from dying along with their aging demographic.  He starts off with the same premise I wrote about last summer, but really drills down into the details.  It’s… Continue reading

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