Polaris has released their 4th quarter numbers, and It looks like it’s champagne time at their headquarters. Unlike Harley-Davidson, which reported yet another loss in the 4th quarter, Polaris has moved firmly into the black.
Net income for the fourth quarter 2010 was a record $54.5 million, an increase of Continue reading →
Since BMW announced the new straight-6 K1600GT and K1600GTL models, they’ve become one of the most hotly-anticipated motorcycles of 2011. So much so, that BMW has announced that they will take pre-sale orders for them, starting today. All you have to do is go to the BMW web Continue reading →
Ducati’s Pierre Terblanche, designer of the beautiful Ducati Supermoto, is moving to Norton Motorcycles in the UK to design bikes. Since Norton currently produces only the 961 Commando, I think we can assume that the reborn British maker has some other models in the works. If I was Continue reading →
Honda Motor Co. is all set to unload a choice piece of property in Kern County this year (Southern California residents should find this statement funny), as the company has put up for sale the Honda Proving Center of California (HPCC). Consisting of a total of Continue reading →
Via A&R, it seems that Ducati has been listening to prospective owners about what they’d like to see in the new Diavel. As a result, Ducati has moved towards the Dark Custom movement with a new model of the Diavel called the Carbon Black.
JD Power released their Competitive Information Study on motorcycles today. Among the highlights is this:
The population of motorcycle buyers is aging, with the average rider age increasing from 40 to 49 years since 2001—an indication that many owners may soon exit the market. Additionally, the percentage of first-time buyers has declined for a second consecutive year, making it more critical now than ever for manufacturers to focus on attracting new customers.
So, motorcyclists are getting older every year, and new entrants to the sport are down for the last two years. These are bad trends for the industry as a whole, of course.
The key for manufacturers and dealers is to deliver on the best customer service practices they can. For the manufacturers, this means a laser-like focus on build quality, and delivering a solidly reliable product. For the dealers, pro-active communication with customers, and quality service are key. Missing out on any one of these seems to have a sharply negative effect on customer satisfaction, and on the chances of return business. Manufacturers and their dealers really do have to work hand in hand–now more than ever–to ensure a seamless and satisfying customer experience.
Those that don’t may find that surviving the current economic doldrums increasingly difficult.
The full JD Power press release is below the fold.
ATK, the Utah-based dirt-bike manufacturer has been in the news a fair bit recently, with the deal to assemble and badge Hyosung motorcycles at their Utah manufacturing facility, and sell them in select Harley-Davidson dealerships. The idea is to create entry-level motorcycles for new riders that the Harley dealers can, Continue reading →
Motorcycle USA has published its annual sport-touring shootout, but sadly, this time, two of the top contenders aren’t even being tested. Instead, the shootout is limited to just three bikes: The Kawasaki Concours14, The Triumph Sprint GT, and the Honda VFR1200F. The final results were…interesting, and I Continue reading →