Triumph Motorcycles announced that they will be entering the Indian market in 2012. Marketwatch reports that the british brand plans to import bikes directly to India, rather than building them there. As India has a 100% tariff on imports, that’s going to make the Trumpets a bit less of bargain than they usually are.
Triumph is, however, studying the feasibility of opening a plant in-country–which seems like it would be necessary for any sort of long-term growth, considering India’s unreasonable import rates.
“India is a very important motorcycle market and Triumph has assessed it carefully before deciding to step in,” said Nick Bloor, Triumph’s chief executive. “We see it as the next step in our global business model.”
Triumph has appointed Ashish Joshi, the former head of European operations for Indian motorcycle maker Royal Enfield as its managing director for India.
Triumph currently has two manufacturing facilities in Hinckley, Leicestershire, and three in Chonburi, Thailand. It produces about 50,000 motorcycles each year, selling them in about 35 countries.
Taylor said Triumph has been getting several inquiries from prospective customers in India and plans to initially sell its motorcycles in six to eight cities in the country.
Triumph now joins the Big 4 and Harley-Davidson in India.