I write stuff. A lot of it is about cars and motorcycles.

2011 February 08

ATK hires an ex-Harley exec

ATK motorcycles has, as I’ve mentioned previously, been working on getting small-displacement V-Twins sold through some selected Harley-Davidson dealerships. In what seems to be keeping with direction, the company announced that they’ve brought Jon Syverson, a former Harley-Davidson Sales Manager, on board as Executive Vice President.

ATK’s stated goal is to offer entry-level bikes to customers at Harley-Davidson dealers in order to help catch a younger generation of riders, and have them convert to the bigger Harleys in the fullness of time.

The full press release is below the fold.

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Good grooming, but…

This seems like one of those time-saving ideas that might not look too good in retrospect.  If a crash occurs, we may discover that having naked razor blades in the helmet poses some sort of safety risk. *shrug* But, I could be wrong.