I write stuff. A lot of it is about cars and motorcycles.

BMW: They don’t exist yet, but you can buy them

Share
2011 BMW K1600GT

2011 BMW K1600GT

Since BMW announced the new straight-6 K1600GT and K1600GTL models, they’ve become one of the most hotly-anticipated motorcycles of 2011.  So much so, that BMW has announced that they will take pre-sale orders for them, starting today.  All you have to do is go to the BMW web site and fill out this pre-sale form. Just so we’re clear, you’re entering the pre-sales program for a motorcycle that isn’t actually in production yet. They also have another form to fill out if you just want to receive updates about the bikes from BMW.

It takes quite a lot of confidence to start taking pre-sale orders for a bike you haven’t actually built yet, but it seems that BMW’s confidence is warranted. BMW Motorrad USA announced their 2010 sales results today.  Somehow, in a year of economic recession, plunging motorcycle sales, and despite making about the highest-priced motorcycles one can buy, BMW did…good.

BMW Motorrad reported a 12.3% increase in motorcycle sales in 2010.

The German manufacturer shipped 98,047 units in 2010 compared to 87,306 motorcycles in 2009. BMW reported growth in almost every market including a 4% increase in the U.S. despite a double-digit downturn for the industry.

Leading the sales charge for BMW was the S1000RR, their new–and conventional–literbike, which sold 10209 units to become BMW’s highest-selling model.

Share

Comment/Email Policy

Any messages transmitted to the administrator(s) or the author(s) of Dale's Motorcycle Blog, whether transmitted electronically or by any other means, may be reprinted at our discretion, and used for purposes of commentary, debate, satire, or humor. Transmission of such messages constitutes implied consent to publicly reprint such messages.