I write stuff. A lot of it is about cars and motorcycles.

BMW: They don’t exist yet, but you can buy them

2011 BMW K1600GT

2011 BMW K1600GT

Since BMW announced the new straight-6 K1600GT and K1600GTL models, they’ve become one of the most hotly-anticipated motorcycles of 2011.  So much so, that BMW has announced that they will take pre-sale orders for them, starting today.  All you have to do is go to the BMW web site and fill out this pre-sale form. Just so we’re clear, you’re entering the pre-sales program for a motorcycle that isn’t actually in production yet. They also have another form to fill out if you just want to receive updates about the bikes from BMW.

It takes quite a lot of confidence to start taking pre-sale orders for a bike you haven’t actually built yet, but it seems that BMW’s confidence is warranted. BMW Motorrad USA announced their 2010 sales results today.  Somehow, in a year of economic recession, plunging motorcycle sales, and despite making about the highest-priced motorcycles one can buy, BMW did…good.

BMW Motorrad reported a 12.3% increase in motorcycle sales in 2010.

The German manufacturer shipped 98,047 units in 2010 compared to 87,306 motorcycles in 2009. BMW reported growth in almost every market including a 4% increase in the U.S. despite a double-digit downturn for the industry.

Leading the sales charge for BMW was the S1000RR, their new–and conventional–literbike, which sold 10209 units to become BMW’s highest-selling model.

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One Response to BMW: They don’t exist yet, but you can buy them

  • Quite amazing. I’m a big fan of the brand, so this pleases me. I can’t wait to go for a ride on the BMW 1600 GT. Won’t be buying one though – they are indeed very expensive.