BMW F800R Review

2011 BMW F800R
2011 BMW F800R

While many motorcycle companies have been struggling since the worldwide economic recession started in 2008, BMW has been fairing pretty well.  Part of BMW’s success has been coming out with bikes that don’t fit the mold of  “stodgy tourers for fantastically wealthy oldsters”, and appeal to younger, less affluent riders.  One of those bikes is the S1000RR sportbike that pretty much everybody has fallen in love with.

BMW seems to be getting it, marketing-wise. As Pieter De Waal, VP of BMW Motorrad USA, says, “When selling something nobody needs, you’d better give them a very good reason to buy.”

Following along in that vein, BMW has dropped the F800S from the 2011 lineup, replacing it with the urban, naked, standard F800R.  That bike has been available to Europeans for 18 months, but is now becoming available in North America.

Motorcycle.com has a full test report on the F800S, and they seem to like it a lot.

Author: Dale Franks

Dale Franks is the former host of The Business Day, ”a daily, four-hour business and financial news program on KMNY Radio in Los Angeles. From 2002-2004, he was a contributor on military and international affairs for TechCentralStation.com. Currently, he a publisher and editor of the monthly political journal The New Libertarian, as well as an editor of the popular web log, Q and O. Dale served as a military police officer in the United States Air Force from 1984 to 1993, in variety of assignments both in the United States and Europe, where he also was assigned to the staff of the Headquarters of Allied Forces Central Europe. In addition to broadcasting, writing, and speaking on various topics, Dale has also been a long-time technical training instructor on a variety of computer software and technology subjects. Dale has also long been involved with information technology as an accomplished web designer, programmer, and technologist, serving as the corporate knowledge specialist for Microsoft Outlook at SAIC, the nation's largest employee-owned corporation. Additionally, he is the author of a number of software user guides used for classroom training by one of Southern California’'s premier computer training and consulting firms. His book, SLACKERNOMICS: Basic Economics for People Who Find Economics Boring, is available from Barnes & Noble.

3 thoughts on “BMW F800R Review”

  1. Looks good, and I can’t wait to have a go on it, but I suspect it might be a bit small for my size. Wonder how it will compare to the others in the class?

Comments are closed.