ATK, the Utah-based dirt-bike manufacturer has been in the news a fair bit recently, with the deal to assemble and badge Hyosung motorcycles at their Utah manufacturing facility, and sell them in select Harley-Davidson dealerships. The idea is to create entry-level motorcycles for new riders that the Harley dealers can, in the fullness of time, convert to HD customers. We’ve written about it a fair amount here, and the most recent national coverage of that deal is at Motorcycle USA.
Unveiled today is an all new plan, previously closely held by the company, the create an electric motorcycle for police use.
After building gas bikes for 25 years, Salt Lake City based ATK USA plans to enter the electric motorcycle market with the ATK-Le (Law Enforcement). ATK has built an electric supermoto and dualsport based on their successful ATK 450, which they plan to sell to police and authority customer agencies, or departments. ATK had previously supplied a rolling chassis to build the Electric Moto prototype I covered last December. I loved it for its traditional 12-inch travel Ohlins suspension, Talon/Excel wheels, and premium spec combined with a race proven aluminum chassis. No deal was struck with Electric Moto so ATK is now building the bike on its own. However, they don’t believe electric motorcycles are ready for mass consumption by civilians, at least not yet. They think the simplicity and quiet nature of electric drive makes it perfect for urban patrol duty.
ATK already has a top-flight fleet sales team, and it will be interesting to watch how this pans out, in terms of getting police agencies interested in a zero-emissions alternative to gas off-roaders.
The company is going public with the news now, because as ATK CEO Frank White tells me:
We have been working on this stealth project for some time now and are now going public with it because we need to shake out some more vendors and suppliers who are involved on the battery powered side of the biz.
This is more interesting news from ATK, as, over the past 14 months or so, they’ve been aggressively looking to expand their dirt-bike business into new markets.