Buell’s Plans

I’ve communicated with the people at Erik Buell Racing to see if they could give up any more information about the 1190RS street bike, their schecule for producing it and making it available, etc.  Their response is essentially as follows:

Currently there is no information available from us on the 1190RS, other than that it is in development. What surprises us is how many people are already publishing specifications, business plans and limitations, and more. Even though the information they have is incorrect. Not sure what to do about that other than to let time take its course and as the facts are released then people will know them. There is much information that simply cannot be released yet.

In other words…nothing.

As far as the speculation goes about EBR’s “specifications, business plans and limitations, and more”, well, all you can really say is that this sort of thing inevitable happens when you’re unwilling–or unable–to provide any solid information.  Under the press of deadlines, reporters will often publish something that they hear from someone who they trust, who has been reliable in the past with inside info…and it’s still wrong.

About all you can do is ignore it, and release information as you’re able.

Yesterday I got an official press release from EBR that specifically mentioned the 1190RS again, saying once more that it is “under development”. Other than that, it looks like we’ll have to wait until February for hard and fast–and reliable–news about Buell’s plans.

There is this, however:

Erik Buell Racing 1190RS
Erik Buell Racing 1190RS

Click for the hi-res version.  I’m hoping that won’t be the production exhaust.

Author: Dale Franks

Dale Franks is the former host of The Business Day, ”a daily, four-hour business and financial news program on KMNY Radio in Los Angeles. From 2002-2004, he was a contributor on military and international affairs for TechCentralStation.com. Currently, he a publisher and editor of the monthly political journal The New Libertarian, as well as an editor of the popular web log, Q and O. Dale served as a military police officer in the United States Air Force from 1984 to 1993, in variety of assignments both in the United States and Europe, where he also was assigned to the staff of the Headquarters of Allied Forces Central Europe. In addition to broadcasting, writing, and speaking on various topics, Dale has also been a long-time technical training instructor on a variety of computer software and technology subjects. Dale has also long been involved with information technology as an accomplished web designer, programmer, and technologist, serving as the corporate knowledge specialist for Microsoft Outlook at SAIC, the nation's largest employee-owned corporation. Additionally, he is the author of a number of software user guides used for classroom training by one of Southern California’'s premier computer training and consulting firms. His book, SLACKERNOMICS: Basic Economics for People Who Find Economics Boring, is available from Barnes & Noble.

3 thoughts on “Buell’s Plans”

  1. Piecing bits and pieces of things I’ve seen from various sources, here’s my best guess:  The 1190RS will be similar to the “Barracuda” but more of a race-bike with headlights than the original Barracuda.  The swing-arm and other components seem to be right off the race-bike . . . and that would make sense for a low-volume manufacturer.  It seems that (through some set of events which we probably won’t know about for quite some time) Erik has been able to get the rights he needs to make these bikes and it seems that he now owns the necessary patents and designs.  There has been talk about investors, but here’s an interesting little detail that I just happened to notice because I’m obsessed with finally getting a real American ass-kicking bike . . . on the racing team web-site: http://www.ebracingteam.com/ there was originally a tab for investors to contact EBR and express interest . . . but I noticed that tab disappeared a month or two ago – leading me to speculate that they may have the money they need.

    I don’t know if this is worth any more than all the other internet speculation, but I think he’s ready to get up and running.  He’ll probably have to start small just to get the infrastructure in place, but I think those practical limits are the only thing holding him back for now.

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