It seems like only yesterday that Carlo Castiglioni sold the iconic MV Agusta brand to Harley Davidson. Now, two years later, he’s bought it back–for less than he sold it to Harley-Davidson.
Along with Giovanni Castiglioni, the company will be headed by Mr. Massimo Bordi, a well known Italian manager. A 62-year-old engineer, Bordi took Ducati to success during the years when that company was owned by the Castiglionis and continued to manage it successfully under the ownership of Texas Pacific Group. Since 2003 Massimo Bordi has been the CEO of Same Deutz Fahr, contributing largely to the success of the company. Massimo Bordi commented that “MV Agusta has full capacity to once again become a major player in the high luxury brand motor bikes, this brand is one of the most recognized worldwide. We will implement a number of reorganization and managerial actions in the near future.
So, essentially, Castiglioni pawned off MV on Harley, so they could dump money into it for a few years, then bought it back as a stronger company for less than he sold it. Why H-D bought it in the first place is still an unanswered question.
Oh, and how hard did Castiglioni screw H-D? Pretty hard.