Something’s Up at Ducati

Ducati Project 0803
This Ducati Project 0803 sketch purports to be from a North American Ducati dealer who got it straight from the horse's...uh...mouth.

There’s been a lot of talk of a new Ducati model coming up for 2011. Maybe a big, new Monster. Or something.  Apparently that talk has some basis in fact, because we’re now seeing both spy shots–whether from interested bystanders or directly from Ducati PR isn’t clear–and an interesting concept sketch of “Project 803”. That sketch is on the right, and is clickable for a hi-res image.

The PR department at Ducati is responding to all the rumors of a new bike with this statement:

As many you may have noticed, there has been quite a bit of activity in the past few weeks surrounding a supposed new Ducati model. I wanted to take this opportunity and send you a note saying indeed we do have a surprise in store for this year’s EICMA show. Our R&D department is working around the clock to complete development of this radical new motorcycle, for which time to complete final design and engineering elements will surely come down to the wire.

Ducati Project 0803 Spy Shot
Ducati Project 0803 Spy Shot

I’m sending this letter today in order to inform you of our communication plan. Since many details of the bike (big and small) are still being sorted out; I have elected not to forward information or photography until the rolling prototypes come close to resembling what the final product will look like.

Stay tuned for further information from the Ducati Press Department; and I can assure you the final bike will impress all with the design, performance and technology everyone has come to expect from Ducati.

It looks like at Italian V-Max. And that “Testastretta 11 degree” engine says it probably comes off the 1198.  So, an 1198 V-Max.  Nice.

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Author: Dale Franks

Dale Franks is the former host of The Business Day, ”a daily, four-hour business and financial news program on KMNY Radio in Los Angeles. From 2002-2004, he was a contributor on military and international affairs for TechCentralStation.com. Currently, he a publisher and editor of the monthly political journal The New Libertarian, as well as an editor of the popular web log, Q and O. Dale served as a military police officer in the United States Air Force from 1984 to 1993, in variety of assignments both in the United States and Europe, where he also was assigned to the staff of the Headquarters of Allied Forces Central Europe. In addition to broadcasting, writing, and speaking on various topics, Dale has also been a long-time technical training instructor on a variety of computer software and technology subjects. Dale has also long been involved with information technology as an accomplished web designer, programmer, and technologist, serving as the corporate knowledge specialist for Microsoft Outlook at SAIC, the nation's largest employee-owned corporation. Additionally, he is the author of a number of software user guides used for classroom training by one of Southern California’'s premier computer training and consulting firms. His book, SLACKERNOMICS: Basic Economics for People Who Find Economics Boring, is available from Barnes & Noble.

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