ATK Signs Deal for Street Bikes

Back in November, I wrote that US dirt-bike maker ATK and Korean conglomerate S&T inked a deal for ATK to assemble ATK-branded street bikes at some select Harley-Davidson dealerships.  It’s a dealer-level deal, and has nothing to do with the Motor Company itself, just some dealers put together by ATK’s CEO Frank White.

This week, we get an update, with ATK and S&T formalizing a deal for 33,000 motorcycles over the next four years.  The models below are the ATK-assembled and badged bikes whose parts will be brought in from Korea:

There will be two 250cc models, a sportbike and cruiser, and two similar 650cc models.

According to Frank White’s statement in the ATK Press release:

White is quick to explain that The Harley- Davidson Motor Company does not endorse or support this joint venture in any way. White states; “Nevertheless, our new products fit the current Harley-Davidson dealer need and move to offer both the dealer, and more importantly, the retail customer, a complete staircase of V-twin based products, which only acts to complement the current Harley-Davidson product line-up.”

“The approach is simple; get new and younger riders to go into the Harley-Davidson dealerships,” explains White. “We want to capture those customers who are initially looking for a smaller displacement motorcycle, at an affordable price, and then over time these new riders will develop the aspiration for a traditional Harley-Davidson.”

HD may not have any part of this deal, but I’ll bet they’re watching it closely.

Author: Dale Franks

Dale Franks is the former host of The Business Day, ”a daily, four-hour business and financial news program on KMNY Radio in Los Angeles. From 2002-2004, he was a contributor on military and international affairs for Currently, he a publisher and editor of the monthly political journal The New Libertarian, as well as an editor of the popular web log, Q and O. Dale served as a military police officer in the United States Air Force from 1984 to 1993, in variety of assignments both in the United States and Europe, where he also was assigned to the staff of the Headquarters of Allied Forces Central Europe. In addition to broadcasting, writing, and speaking on various topics, Dale has also been a long-time technical training instructor on a variety of computer software and technology subjects. Dale has also long been involved with information technology as an accomplished web designer, programmer, and technologist, serving as the corporate knowledge specialist for Microsoft Outlook at SAIC, the nation's largest employee-owned corporation. Additionally, he is the author of a number of software user guides used for classroom training by one of Southern California’'s premier computer training and consulting firms. His book, SLACKERNOMICS: Basic Economics for People Who Find Economics Boring, is available from Barnes & Noble.

3 thoughts on “ATK Signs Deal for Street Bikes”

  1. So, most of the HD dealers could not move a Buell to save their life but they will be able to sell a Korean sourced bike? Am I missing something here? I have seen these Hyosung (spelling?) bikes a few times and would have to pass on them compared to their Ninja250 (EX250) and SV/Ninja650 competition.

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