BMW: Getting it done

While most motorcycle manufactures are mired in the sales doldrums due to the worldwide economic recession, BMW is bucking the trend.

The BMW Motorcycle segment clearly exceeded last year’s sales in the first three months of this year: Sales were 20.9% higher at 20,840 units (17,232). In March 2010, 11,541 motorcycles – an increase of 26.8% – were delivered to customers (prev. yr . 9,100).

And in some countries, such as the UK, sales are setting records, with 1,539 motorcycles sold in March, up 50% over the same month in 2009.