I write stuff. A lot of it is about cars and motorcycles.

Saving Harley

Jensen Beeler at A&R has kicked off a 3-part series on what Harley-Davidson needs to do to prevent the company from dying along with their aging demographic.  He starts off with the same premise I wrote about last summer, but really drills down into the details.  It’s a fantastic piece about H-D’s ongoing marketing failure.  Read the whole thing.

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