I write stuff. A lot of it is about cars and motorcycles.

2009 November

ATK & S&T Deal: Update

ATK CEO Frank White has sent me the following email in regards to the deal that ATK has made to sell American-assembled motorcycles from S&T:

Buon Giorno from EICMA Italy (Motorcycle Show)

One of our Harley Dealers is a regular to your site and suggested I make some comments Continue reading

S&T and ATK Get Inside the Harley Dealer Network

Practically no one saw this coming, or were even in the ballpark of predicting it, and I’m interested to see what the motorcycle press will make of it, since I’m sure that some of them, like me, have been aware of this for at least several weeks now, although the news has been embargoed, so no one could report on it.

As of today, the embargo has been lifted, and we are now free to speak about it.

First, the press release from S&T/ATK, makes the bare bones facts available.  S&T motorcycles, the Korean manufacturer of the Hyosung brand motorcycles will be working directly with ATK motorcycles, the US manufacturer of dirt bikes.  Together they will produce a motorcycle that will be largely produced in Korea by Hyosung and  assembled in the USA by ATK.  These ATK-badged motorcycles will be smaller displacement motorcycles that will be sold in selected Harley-Davidson dealerships.

Sources close to the deal tell me that ATK may also begin selling their off-road motorcycles in some Harley dealerships as well.  It is not yet entirely clear which of the ATK-badged Hyosungs will be made available to the Harley Dealers, although the new 700cc Aquila is a likely candidate.

Sources also tell me that it is possible–although exactly how possible is still unclear–for modified versions of the 250cc and 650cc cruisers and sportbikes, with new bodywork created by ATK, are candidates for those dealers who desire them, to help bring in the younger riders that Harley so desperately needs, as their current rider community is aging rapidly.

This is a coup for both ATK and S&T.  ATK now has a chance to substantially increase their penetration into the Harley-Davidson dealer network.  S&T has a chance to get deeper into the US Market–which has regarded their products with some suspicion due to confusing Hyosung with a Chinese, rather than South Korean company–by having their bikes branded with an American manufacturer’s badge.

It’s a bit of a coup for Harley dealerships, and possibly for Harley-Davidson itself–as well.  They will–or at least selected dealers will–have access to new lines of motorcycles to bring in younger customers.  This is especially true if the ATK dirt bikes can also make an appearance on dealer showrooms.

The hope is that everyone can win by making the dealerships places where a number of different product lines can be found, in order to bring in a wider, and one hopes, younger, group of riders through the door.

The full text of the press release is below the fold.


Continue reading

EICMA Goodies

The new bikes are now being officially unveiled at the EICMA show in Milan, and it’s a nice crop so far.  Ducati and MV Agusta have made the big splashes today, with MV showing off the 2010 F4, and Ducati releasing the long-awaited Multistrada, as well as the Continue reading

EICMA Leaks Like A Sieve

Somehow, official photos of new motorcycles have been leaking out prior to the officially scheduled release at the EICMA motorcycle show in Milan.

Here’s a photo gallery of what we’ve gotten so far


2010 BMW R-Series Motorcycles

By far the most popular search that leads people to this site, is a search for the rumored variants of the BMW R1200RT for 2010, such as “R1300RT”, or R1250RT”.  Everyone seems to want to know what the 2010 version of the BMW R-bikes are going to be. Continue reading

2010 CR&S Duu Cruiser

Buell Motorcycles may be gone, but their influence lives on in this new cruiser from CR&S, which will available in limited numbers–and only in Europe, alas–for 2010.

Notice, if you will, the underslung exhaust and odd side pods, so reminiscent of the Buell 1125R.  It even has a Continue reading

New Safety Standards, New Lids

It’s now November, which means that the new Snell M2010-standard helmets should have reached the stores.  Among them are two offereings from the premium helmet makers Arai and Shoei.  The Arai RX-Q and Shoei RF-1100 should run you between four and five bills, retail.  Motorcycle Daily Continue reading

2010 MV Agusta F4

The EICMA show must getting really close (10 November, 2009, actually), because everybody is giving tantalizing little glimpses of their 2010 motorcycles before heading out to Milan.

Today it’s MV Agusta, with their new F4 sporting its saucy little derriere for the camera.

The first thing that hits me Continue reading

2010 Ducati Multistrada

Ducati is finally admitting that all those rumors and spy shots really meant something.  The now have a teaser web site up for the new Multistrada 1200.

OK, granted, the picture isn’t very helpful.  But, until it’s unveiled at EICMA, I guess it’s all we’re gonna get.