Last month, I wrote an article claiming that Buell’s future was uncertain, as a signifigant number of Harley-Davidson execs were leading a charge to eliminate the brand from the MoCo’s line-up.
Writing that story made me very unpopular in the Buell world for a few days.
Today, it became public knowledge that Buell is, indeed, on the chopping block. Harley Davidson is discontinuing the brand and shutting down Buell’s operations.
It’s a sad day, I think, to see a company that had so much promise destroyed by the squandering of the opportunities it presented.