I write stuff. A lot of it is about cars and motorcycles.

2009 August 05

A Rare Tactical Mistake, an Ongoing Strategic Problem


Harley-Davidson, whatever the company’s faults may be, have gotten one thing consistently right: Marketing.  They are a marketing powerhouse.  When you buy a Harley-Davidson, you don’t just buy a motorcycle.  You buy a ticket to the “Harley Lifestyle”.  The company’s marketing is ubiquitous and Continue reading

Europe’s Top Bikes


Our cousins in The Old Country love motorcycles as much as we do, but they don’t love the same motorcycles, apparently.  The French automotive magazine MotoRevue has released their list of top five motorcycles in Europe, and, as you might imagine, they’re quite different from the Motorcyclist Continue reading

2010 V-Max Released

Yamaha’s Star brand of cruiser motorcycles has announced that the new, monstrously powerful 2010 V-Max is on sale as of today.  Sporting a 1679cc liquid-cooled 65° V-4 engine putting out 200 Horsepower and 123 lb-ft of torque , the V-Max is the 800-pound gorilla of cruisers.

There’s a Continue reading