Germany Attacks Japan!

Ever since BMW announced it would begin producing a liter-class sportbike to compete with the Japanese, people have been waiting for the BMW S1000RR.  The one question was what the price would be, as BMWs tend to be a bit more…extravagantly priced than their competitors.  Those questions are now answered.  And the price is competitive.  So is everything else.

We’re very pleased to announce the pricing on the 2010 BMW S 1000 RR: MSRP*: $13,800.00

Options:

  • Race ABS (excluding DTC): $1,000.00
  • Race ABS and Dynamic Traction Control (DTC) Combined: $1,480.00
  • Gear Shift Assistant: $ 450.00
  • Anti Theft Alarm: $ 395.00
  • Motorsports Paint Scheme: $ 750.00

The options include either standalone new 4-stage Race ABS or Race ABS combined with multi-stage Dynamic Traction Control. Other must have options include the truly awesome Gear Shift Assistant that allows clutchless upshifts during acceleration, Anti Theft Alarm and the WSBK-inspired Motorsports Paint Scheme. This new Superbike from BMW weighing only 404 lbs, and putting out a massive 193 hp, is one of the most potent, sophisticated and lightest sport bikes ever unleashed on the planet. The new S 1000 RR is the most powerful production 1000cc sport bike in the world.

So, let me see if I for this right.  BMW is going to put out a 404 lb. bike with 193HP, and they are going to charge just $800 more than Honda’s 178-horsepower  CBR1000RR?  That’s pretty aggressive pricing.

The styling is pretty aggressive, too.  It’s not bad looking, either, if you don’t mind that the headlights look like a pirate with a squinty eye.

All in all, it looks like another German act of aggression.  And, at 193HP, I think that it needs a suitable nickname.  I propose the name “Kalmarmörder”.*

____________________

*Squid killer.

Author: Dale Franks

Dale Franks is the former host of The Business Day, ”a daily, four-hour business and financial news program on KMNY Radio in Los Angeles. From 2002-2004, he was a contributor on military and international affairs for TechCentralStation.com. Currently, he a publisher and editor of the monthly political journal The New Libertarian, as well as an editor of the popular web log, Q and O. Dale served as a military police officer in the United States Air Force from 1984 to 1993, in variety of assignments both in the United States and Europe, where he also was assigned to the staff of the Headquarters of Allied Forces Central Europe. In addition to broadcasting, writing, and speaking on various topics, Dale has also been a long-time technical training instructor on a variety of computer software and technology subjects. Dale has also long been involved with information technology as an accomplished web designer, programmer, and technologist, serving as the corporate knowledge specialist for Microsoft Outlook at SAIC, the nation's largest employee-owned corporation. Additionally, he is the author of a number of software user guides used for classroom training by one of Southern California’'s premier computer training and consulting firms. His book, SLACKERNOMICS: Basic Economics for People Who Find Economics Boring, is available from Barnes & Noble.