I write stuff. A lot of it is about cars and motorcycles.

Germany Attacks Japan!

Ever since BMW announced it would begin producing a liter-class sportbike to compete with the Japanese, people have been waiting for the BMW S1000RR.  The one question was what the price would be, as BMWs tend to be a bit more…extravagantly priced than their competitors.  Those questions are now answered.  And the price is competitive.  So is everything else.

We’re very pleased to announce the pricing on the 2010 BMW S 1000 RR: MSRP*: $13,800.00

Options:

  • Race ABS (excluding DTC): $1,000.00
  • Race ABS and Dynamic Traction Control (DTC) Combined: $1,480.00
  • Gear Shift Assistant: $ 450.00
  • Anti Theft Alarm: $ 395.00
  • Motorsports Paint Scheme: $ 750.00

The options include either standalone new 4-stage Race ABS or Race ABS combined with multi-stage Dynamic Traction Control. Other must have options include the truly awesome Gear Shift Assistant that allows clutchless upshifts during acceleration, Anti Theft Alarm and the WSBK-inspired Motorsports Paint Scheme. This new Superbike from BMW weighing only 404 lbs, and putting out a massive 193 hp, is one of the most potent, sophisticated and lightest sport bikes ever unleashed on the planet. The new S 1000 RR is the most powerful production 1000cc sport bike in the world.

So, let me see if I for this right.  BMW is going to put out a 404 lb. bike with 193HP, and they are going to charge just $800 more than Honda’s 178-horsepower  CBR1000RR?  That’s pretty aggressive pricing.

The styling is pretty aggressive, too.  It’s not bad looking, either, if you don’t mind that the headlights look like a pirate with a squinty eye.

All in all, it looks like another German act of aggression.  And, at 193HP, I think that it needs a suitable nickname.  I propose the name “Kalmarmörder”.*

____________________

*Squid killer.

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